Every year in April, the HEC Business Game society organizes a competition that brings together 200 students from around the world to work on business challenges set by large corporate partners. This stimulating two-day event involves 5 challenges, with 4
This week, the MSc in Marketing students had the chance to spend two days with Colorista, a hair-coloring brand part of the l’Oréal Paris group. We helped develop a new digital strategy to increase the brand’s exposure and achieve
Bookbird is a new app that allows students to buy and sell used textbooks. It was launched last fall at the University of Toronto and aims to be available in all universities in Canada, the US, and Europe. Their
Last Saturday, we had our open day, giving prospective students the chance to visit and learn more about programs and campus life. I volunteered with fellow MSc in Marketing students to share my experience with curious prospective students.