When I came to HEC as a MSc in Marketing student I expected to find differences compared to my home university but not shocking ones. But I was shocked!
This article may not be that surprising to you, it depends on how your home university worked but let me explain thoroughly how things roll at HEC MSc in Marketing.
#1 Many courses, small duration
If you are used to five courses per semester that have a 4-month duration, then you just checked my first box of academic shocks! Welcome! The first semester has around 10 courses of 18hs duration, so that means that you have to excel your multitasking skills and study regularly to keep up with the pace of the course.
#2 No final exams (almost)
Probably the biggest shock in my MSc was that for almost all of the courses there is no final exam. “Hallelujah!” you may think but to be honest I was quite dubious about it! I thought, as you may also think, that since there is no final exam you can skip reading materials or paying no attention to class. On the other hand, as adults that we are, that gives you an enormous opportunity to study -maybe for the first time in your life- out of pure willingness to learn and not just for the sake of a grade. Plus, just because there is no final exam, do not assume that you don’t have deliverables and group assignments (and actually those are a lot!). So yeah… studying hard can happen even without final exams and in reality you enjoyed it more, as you have a substantial motivation to do it.
#3 No .doc assignments
Similarly to shock #2, most of the deliverables have a format of a 10mins ppt presentation. Since I was used to hand in Word assignments that I’d spent hours writing page after page I was taken aback by not having to do so for my master studies. What it is asked to provide is short, to the point, over the counter insights about the subject and/or the company we’ve decided to work on, which is exactly what we will be asked to do in our future jobs! As future marketeers, we will have to be very precise, quick and eye opening when presenting to the management team and that’s what those projects are preparing us to do.
#4 Classes are super interactive
Finally I am extremely happy about how interactive classes are! I could almost say that students co-create classes with professors. That happens because of mainly two reasons: Firstly, students are required to come to class having studied relevant material that will be discussed in class and secondly, the vast majority of students have had some internship experience before their Master. This way, each one contributes to the discussions based on the experience he/she had and the company that was working for. Hence, it’s fascinating to hear stories from different industries and countries being analysed with marketing theories presented in class.