We, students of the Specialized Master Medias Art & Creation, just came back from Vancouver where we spent a week to discover all the creative industries of the city.
Vancouver, located in British Columbia, the westernmost province of Canada, is a young, vibrant and dynamic city. Before our departure, we had scheduled almost 130 meetings with the most important representatives of the city’s creative industries in different sectors: Music, Cinema, Video Games, Architecture, Theatre, Design, Art…
The goal of this trip was to shape the actual perspectives Vancouver has to offer regarding the creative industries and to define the creative potential of this city. It is also the conclusion of a very special year at HEC Paris and the opportunity to share great moments all together.
Despite the “must-seen” of the video games industries like Electronic Arts Headquarters and its mythical football field, or Double-Negative, one of the most famous production studio specialized in special effects for cinema and animation, Vancouver was full of surprises and discoveries.
Meeting at Double Negative, Vancouver Downtown. HEC MAC 2018.
Electronic Arts HQ, Vancouver. HEC MAC 2018
Even If the rapid growth of the city has led to a real estate crisis with a massive increase of the rents, the Council of Vancouver launched in 2017 a strategic program to define the main opportunities the city can offer to the cultural sector. The diverse population of the city (44% of residents are immigrants) and the role the city plays in reconciliation due to its special location (territory of the Squamish, Musqueam, and Tsleil-Waututh First Nations) are one of the biggest challenge. Indeed, the cultural offer has to be as diverse as the viewers are. One of the most powerful example might be our visit of the Mural Festival in Mount Pleasant area: a small team of dynamic people who have changed the vision of an entire district and created a community. Every year, they invite artists from all origins to paint on the buildings of this industrial area.
Mural Festival, Mount Pleasant, Vancouver. HEC MAC 2018.
Some small industries in design and fashion are working to define what could be the typical “Vancouver” style or signature. The city is very close to Asia, consequently it’s a bridge between Asian and American cultures and the idea of creativity is deeply inspired by those transcultural contexts.
This week was also the opportunity for us to explore the amazing nature in the city and around. A walk-through Stanley Park, the “green lung” close to the city center, surrounded by mountains. We also had the opportunity to meet the director of Dr. Sun Yat-Sen Classical Chinese garden, an example of the presence of Asian culture in the city.
We enjoyed a last day in the mountains, skiing and admiring a wonderful sunset to end this amazing and unforgettable HEC class trip.
Meeting at Dr. Sun-Yat Sen Classical Chinese Garden, Vancouver. HEC MAC 2018