#DiorYoungTalents #DiorParfum #DiorMaquillage #DiorSoins
On 11th October, I was lucky enough to take part in a special event Dior Marketing Afterwork in Dior’s Parfum maison for young potential talents from top schools such as HEC Paris, who aspire to be in the marketing/business development sector. Due to limited seats, I had to apply with my CV to the HR in advance, to be selected to this event.
The point of the event was to expose the students like me, who are seeking internshipsin the maison, to its successful franchises and to a detailed explanation of their marketing development positions. The event was comprised of two parts; first the formal presentation and then the informal interview discussions with brand managers. Although the first introduction part was in French, thanks to the understanding brand managers, I could speak English for the second part of the event in my interviews.
The interviews were about how you became interested in the positions, and how well you know the maison and the trends in the beauty and perfume industry. Due to the time limitations, the interviews were short but still long enough to get to know about the managers and to express my interests for the role.
I met with three brand managers: for Dior Lipstick, Dior Soins, and Dior Prestige. I got to talk about my current role in the internship in Publicis Media for a luxury client, and how I want to leverage that experience for the Dior marketing internship.
In between the interview and the event, there was a champagne bar with traiteur food for everyone to enjoy. The overall atmosphere of the event was rather informal and friendly. The managers were engaging, and we could really see that the Dior has put a lot of time organizing this event. After all the scheduled events had finished, I went home with a special Dior gift bag to further experience Dior’s products.
My overall experience in this event was exciting since I got to go into the luxury brand’s maison, and actually meet the people behind all the marketing of their famous products in Perfume, Makeup, and Skincare. I have a few tips for students who are interested in luxury or marketing and wish to participate in these events.
- Be fluent in French, or at least try to understand!
Most of the famous French luxury brands such as Chanel or Dior actually think it’s important to speak French as it will be their main working language. Although most of the sale revenues actually come from worldwide, most of the employees are based in France. So in order to work with these French people, it is super important that you have a decent level of French to understand. I think they operate in French also in order to sustain their true French Luxury Maison identity. It is after all, founded in French soil and they wish to carry on that heritage.
- Do pre-research about the brand, its’ top-selling items, and overall industry!
The brand managers are super dedicated to their products and category line. They want someone who also shares that passion and who can bring that engagement to work. So a lot of the time, they will ask in their short interview questions like ‘what do you think about our line, and what is the image when you think about this brand?’ They want to really hear your point of view, and see if you would be as committed to the brand as they are. Not only that, but a lot of the times, they are also asking ‘what do you think was the most impressive/ innovative thing on the market that you have seen?’ In order to answer these kind of questions, one has to have at least a solid understanding of how the market is shaped at the moment.
- Look sharp, and motivated!
A lot of the times, when brands are selecting an intern, they want so called ‘fresh-blood’, with creative and new ideas. They want the students’ point of view of things, and see what new they can bring to the table. So look sharp, bring fresh ideas, and be motivated!
So to wrap up, it was certainly an interesting experience for the students to have an understanding of these luxury marketing positions. However, I don’t think I will land on an interview after all (unfortunately), but it was still worth going!