HEC Paris - MBA Program

New book on levers for strategic corporate renewal, by B.Faivre-Tavignot

SB and BoP - BFT 2016

This book analyzes how social business and base of the pyramid approaches allow companies to reinvent themselves, or in other words how they are the levers for strategic renewal.

It highlights the constraints and possible difficulties encountered in the process of corporate renewal, drawing on individual and collective restraints to outline the key themes for a company’s successful transition.

The author uses the case of Danone to explain how such a process of strategic renewal can take time and calls for a shared vision not only among the directors but between all the players, with a strong emphasis on long-term commitment.

Throughout this book, the author offers guidance to help others complete this process with success, encouraging the reader to seize opportunities for change.

 

About the author:

Bénédicte Faivre-Tavignot is Affiliate Professor in strategy at HEC Paris in France. She is co-founder and Executive Director of the Social Business Chair and Executive Director of the Society and Organizations Center.

 

ISBN: 978-1-84821-903-8
382 pages
December 2015, Wiley-ISTE

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