HEC Paris - MBA Program

HEC Professor Frédéric Dalsace wins The Case Centre’s Marketing Award

Case Center Awards 2015Frédéric Dalsace, associate professor of Marketing, with Chloé Renault, PhD student at HEC Paris, and Wolgang Ulaga, Professor of B2B Marketing and Strategy at IMD, won the Marketing Award 2015 for their case study: “Michelin Fleet Solutions: From Selling Tires to Selling Kilometers”.

More information on the dedicated Case Center webpage.

 

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